Posts made in January, 2009


Perhaps the phrase, ‘even when the economy dips’ is a bit euphemistic... right now, it depends on who you talk to as to whether it’s ‘dipping’, ‘tanking’ or ‘sucking’.  Whichever you prefer, there’s one sure thing and that is: it’s sales that will bring a recession to an end. Companies that invest in every means possible to sell and who’re prepared to put new and...

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How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video Hello and welcome to this editon of “How to write for maximum return”. In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing you to an online TV magazine program that reviews new technology and we’ll be talking about “How to hit your customer’s...

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Although I’m not a ‘numbers’ person, i.e. I hate accounting, nit-picking and navel gazing… I completely subscribe to numbers when it comes to writing and marketing. Here’s the thing:  if you run an ad, put out a direct mail campaign or run a team of sales people for that matter, the bottom line is: how much did it make you?  Seems obvious, but, believe it or not, most people do not track this stuff very...

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When you’re writing to sell there are a few things you need to do to ensure that your copy is acted upon. Here’s a helpful checklist: Remember your market is not ‘everyone’.  Find out EXACTLY who you’re writing to.  Research who they are: how old, what background, where do they live, what kind of job do they do, what do they drive, what are their hopes and fears? Sit down and visualize that one typical...

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Do you have a pressing marketing or writing challenge that you haven’t managed to deal with as successfully as you’d like? If so, here’s an opportunity to get some free advice and a free copy of my new book that lays out viable, proven strategies to deal with thorny writing and marketing issues. Send me your question and here’s what I’ll do: send you an answer within one week – FREE include the best...

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