Posts made in February, 2009


Freelance copywriters should be concerned about the economics of niche marketing vs. the box store approach. Most freelancers are small, independent businesses who service other independent businesses.  When I say ‘independent’ i’m referring to the typical small business model: an owner operated or small private company.  Over the past few decades, we’ve seen the rise of larger chain stores and multi-national...

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Once you’ve honed your craft, sharpened your skills and hung out your shingle, you’re in business, right?  Not so fast… real success as a copywriter doesn’t hinge on being the ‘best’ writer in your field.  There are plenty of geniuses who are dirt poor. If I’ve learned anything over the past twenty or more years as a ‘self-employed’ person, it’s this:  it’s not how good...

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I don’t remember who said it first, but the phrase ‘salesmanship in print’ is still one of the best distillations I’ve come across when it comes to direct response copywriting.  That’s why you’ll find that the best direct response copywriters are not necessarily the best writers, but they do have a masterly understanding of the psychology of sales. Writing for the sole purpose of making someone else...

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While many are reeling from unexpected layoffs as a result of today’s global economic crisis, copywriters are presented with wonderful opportunities to profit. Copywriters, unlike most other professionals, have had to continually adapt and morph, developing the skills and knowledge base that best suit their clients needs.  Though some copywriters try to stay within their specific niche (or comfort zone), most are forced to...

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Please take this very quick poll What are you investing in to boost your business right now (please click on the link above to access the poll) Once you have, if you’d like to leave a comment and expand on your answers, please do so below.  I’d really value your...

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