Posts made in March, 2009


It was Zig Ziglar who first made the observation that if you help enough other people get what they want, you’ll get what you want.  Since Zig made that comment, it’s probably become one of the most used quotes in business.  Probably because it’s still true. Right now I think we’re all heartily sick of the doom and gloom that’s being put forth and repeated at every turn.  It’s almost as if every...

Read More

If you’ve watched the movie ‘The Secret’, you’ll remember that Joe Vitale commented that ‘the universe loves speed’. His point was that when you have the inspiration to take action – take it.  Don’t procrastinate, don’t dither, don’t delay. Statistics bear out this philosophy: successful people usually make decisions quickly and then carry them out.  Less successful people...

Read More

Many of my B2B clients voice the concern that a B2B organization cannot benefit from the same sales, marketing and ultimately copy writing techniques as a B2C organization. Most are already convinced that this is so. Lately, I’ve seen a lot writtent to copywriters on the subject.  The B2B market is being pushed as one that is essentially nice, steady source of lower key, lower pressure projects. Having been involved in both B2B...

Read More

Okay, so your sales are down and you’re wondering what you can do that’s new, fresh and innovative to snap your customers out of their ‘bad economy’ lethargy. What should you do? Should you look for the newest ‘hot thing’ to roll out, or should you use an existing strategy? The answer is simple: use a proven strategy.  Don’t try and reinvent the wheel. A new ‘hot’ thing that has no...

Read More

One of the quickest, easiest and most cost effective ways to get new sales is by using a sales letter. Even when you have sales people on staff, well crafted sales letter campaigns will increase your sales dramatically. The reason is that you can contact hundreds, thousands and even hundreds of thousands of targeted, qualified prospects far more quickly and cost effectively by letter, or email, than you can physically visit within the...

Read More