Posts made in April, 2009


My husband used to have a cartoon pinned up above his desk.  It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent.  An aide had just delivered a message that a salesman with a cannon was waiting behind the tent to show the General his product.   The caption read, “Tell him I don’t have time to look at his cannon.  I have a war to fight!” At...

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Lately, I’ve been showing many of my clients how to take advantage of social media to promote their businesses and increase sales at little or no cost. Most of them are excited about the prospect of spending little if anything to reap a lot.  Most of them are also surprised at just how effective this marketing method is, even if the business being promoted is a small, independently owned local business that doesn’t do...

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One of the dilemmas facing businesses is the need to promote all their products and services on a limited budget. Everyone knows that it’s usually more effective to focus on promoting only one key product or service in a single communication. If you operate on the internet and have multiple products and services with unrelated markets, this is not a problem.  You simply treat each one as an individual ‘business’ and...

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Whenever I work with a new client, the first thing I do is an audit of their communications to date. What I discover usually explains their lack lustre sales performance and frustration.  In a nutshell, it’s lack of consistency. Consistent sales demand consistent communication.  Growing sales demand consistent and innovative communication. If ever there was a demonstration of the ‘snowball effect’ it’s in the...

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Not many of us who are in business today have experienced the kind of turmoil caused by major economic fluctuations such as the Great Depression and the current recession. However, many of us have experienced the impact that advancing technology has had on our lives both personally and professionally. These advancements have forced us to change the way we live and the way we operate our businesses.  For example, the move from...

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