Posts made in May, 2009


Finding the right keywords to use in your articles is critical. Keywords drive traffic to your site, posts and articles. Finding the right keywords is reasonably easy if you use the right tools. Fortunately, there are some excellent tools available. Some are free and some are paid.  In this post we’ll examine the best free tools and work through the process of how to use them effectively. The most well known free keyword search...

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Writing powerful articles using keywords sounds as if it should be very simple.  In my experience that’s not really the case.  Mainly because it’s counter-intuitive. A writer is usually inspired to write an article by a desire to express an opinion, share information or otherwise vent about a particular subject.  In other words, the subject is more emotionally driven than analytical.  Even when the subject is decided by a...

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In a previous article, we discussed the importance of endorsements and testimonials in boosting your sales. In this post, we’re going to be looking at how to obtain powerful endorsements and testimonials that really make an impact. As I mentioned in the previous post, many people already know that they should be using endorsements and testimonials, but they are often very ineffective. What do I mean by ineffective? A testimonial...

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Whenever I advise businesses about business development, invariably we’ll discuss their current promotions and how they can be made more effective. Most people who’ve done any kind of studying about marketing have come across the concept of testimonials and endorsements.  Many even incorporate them into their literature, web sites and advertising. To understand why endorsements and testimonials are so important, let me...

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When you look at the people who’re involved in social media marketing, you’ll see both right and left brain types strongly represented. Social media marketing can be likened to many of the great technological inventions of the past century in that the goal is to use technology to make things simpler for the vast majority. While internet technology is seldom well understood by people over 35, it’s the baby boomer...

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