Posts made in June, 2009


As a writer and a marketer it has always amazed me that some businesses routinely lie to sell their products or services. Okay… lie is perhaps a bit strong.  Maybe it would be more accurate to use the word ‘overstate’ or ‘exaggerate’. For instance, I know of a particular product which is fairly new to the consumer market, where there are a number of players and some of them really stretch things in order...

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Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, relevant and interesting.  We know that consistency in communication is key to success.  But we can have all that handled and still not be making much money. We can be sending out emails regularly to our list of a few hundred or a...

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Lateral keywords


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If you’ve been struggling to identify affordable keywords for your articles, blog posts and PPC or CPA campaigns, you may want to try using lateral keywords. Lateral keywords are keywords that are hot in a market other than the one you are involved in, but whose demographic is the same.  In other words, if you can identify areas that your market is interested in then you can often find keywords that relate to these areas that...

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The fastest growing product category on the internet is information. Everyone, at some point, uses an information product, whether it’s a physical product such as a book or a ‘virtual’ product, such as an e-book. Essentially an information product is a presentation of useful information. As I’ve discussed previously, information products such as books, reports, seminars, articles e.t.c. are all great marketing...

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Many clients ask me “Just how important is the copy I use on my web site?  Does it really affect the success of my internet marketing?” The short answer is: it’s one of a number of critical components. In internet marketing, there are many different components that play a part in your success.  Just getting in front of your audience is an entire process in itself.  One that can keep you, or your staff, busy literally...

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