Posts made in July, 2009


When we embark on a writing project it’s wonderful when we have some inspiration or a train of thought to follow.  It makes writing so much easier. Often, we like to go with the flow and let the inspiration carry us from the first word until the last. It feels really good.  The writing is easy, the words flow and we feel that we’ve really expressed the heart of what we want to say.  The reader will definitely see things...

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It doesn’t matter whether you think that people don’t read long copy, or whether you think that they do.  Sooner or later, you will need a communication piece that simply cannot be done on one side of a postcard.  When that happens, dig out this post and read it again. People are people and they do certain things predictably. They will either read every word or they’ll scan distracted by each new item that catches...

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It’s long been known as a key ingredient in traditional marketing, so it’s surprising that it’s taken so long to become ‘the done thing’ in internet marketing. In traditional marketing, we know that we need to cultivate relationships with the market and this is achieved in a number of ways – you’ll see plenty about this in previous posts so I won’t go into detail on that issue now.  In...

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I’m not a fan of meetings. When I first came to North America, I was frustrated and amused by how much time business people spent in meetings. I used to joke that people had meetings to plan meetings.  Committees for every purpose – but all they ever seemed to achieve was a staggering number of hours spent in meetings. At the beginning of my marketing career I viewed Focus Groups in the same light.  However, I later came...

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The economy appears to be recovering, which is good.  One thing many of us have discovered, though, is just how vulnerable we are to the ups and downs of global affairs.  It makes it more imperative than ever to look at ways of improving profitability both corporately and personally. I’m always reviewing opportunities to achieve this goal, and as you’ll see from previous posts, my main focus is on honing your writing...

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