Posts made in August, 2009


The best way to ensure that your email marketing remains effective as well as easy, is to pay attention to some basic branding issues. Spending some time upfront getting this taken care of will save you countless hours and lots of frustration later. The first thing you need to do is to ensure that your ‘brand’ identity is the same across all platforms i.e. email, web site, social media pages, printed materials etc. ...

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Staying in front of prospects and customers is essential to maintain and grow profitability.  One of the easiest and most low cost ways of doing so is through semi-automated email campaigns. In this article, we’ll take a look at the basics involved. First, though, let’s look at why using an email campaign service makes a lot more sense than trying to email your customers using your own email client such as Outlook....

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It’s the secret direct response copywriters and their clients would kill for and it’s hidden in plain sight. Yes, there’s no mystery to it at all.  Anyone with half a grain of common sense knows the answer:  all you need is a product they want at a price they’re willing to pay. Okay, I told you that you knew that… But here’s the rub:  you think you have a product they want and you’re pretty...

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If you’re in business, you already know that it’s the repeat sales that bring in the real profits. Selling again to someone who has already bought from you is easier, cheaper and quicker than selling to someone who doesn’t know you. Hence the popularity of list building – a phrase which has become common place in internet marketing though it’s been the foundation of off line sales for decades. The two...

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Social media is an incredibly powerful tool in list building.  The only trouble is that unless you’re careful it can suck away hours, even days of your time. Social media relies on frequent updating in order to move up the ranking ladder, be featured on search engines and drive more traffic. Frequent updating means you need to have a lot of things to say.  For most of us that’s just not practical.  We either just...

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