Posts made in October, 2009


As a marketer and writer you’ll notice that the vast majority of my articles deal with connecting with your customer and doing everything possible to provide them with great solutions that enhance their life or business. I have almost never spoken about how to handle ‘the customer from hell’ and preserve your public image.  However it is a necessary part of business. It is sad, but you’ll always find someone...

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Whether you’re writing a sales pitch or delivering it in person, there is one key thing to remember. Without this one key element, your pitch is doomed to failure, no matter how good it is: Within the first 10 seconds, you must address the main issue your prospect is interested in. I just spent time at a trade show with a client for research purposes. It was interesting.  I watched the different styles of the presenters and I...

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One of the key areas most businesses are concerned about is customer loyalty. And for good reason.  A customer that has done business with you once is likely to want to do business with you again – if they’ve been happy with their first experience. This tendency can considerably shorten the sales cycle, closings can cost a lot less and ancillary benefits such as good quality referrals are certain to follow –...

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Recently I’ve had a few people ask me why they should consider using Social Media Marketing. A year or so ago, my answer would’ve been that it was for the same reason as you had to have a fax machine 20 years ago… or a web site today. Because it was expected.  Because if you didn’t, you’d look out of date and – horror of horrors – not up to speed with today’s fast paced technology. Today...

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In previous articles we discussed automating your email marketing, branding and consistency. Another way to make your email marketing easier and more effective is to invite participation from others in compiling your emails. Most of us have a very limited time available and this adds to the difficulty of maintaining a consistent program. Perhaps the easiest way of keeping up a regular email schedule while maintaining the interest...

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