Posts made in April, 2010


One of the reasons that blogging is so successful is that it’s a forum where opinions, interaction and behind the scenes information can be exchanged in a low key and non-threatening manner. It’s perceived as being more ‘real’, more ‘truthful’ and more accessible – it’s not a one way street, you can comment and receive replies to your comment.  So does that mean that you can’t sell...

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According to Jack Humphrey of Friday Traffic Report, there are at least 2 main categories that bloggers fall into: the ‘pure’ blogger’ the ‘reporter’ blogger Humphrey was recently featured in David Frey’s Web Traffic Telesummit as a guest. The major difference Humphrey identifies is that ‘pure’ bloggers use only original content i.e. new content written specifically for their blog post,...

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Last week was an interesting time.  I learned a lot about marketing don’ts from some local retailers.  In fact, if it wasn’t so scary in terms of what it’s probably doing to their profitability, it would be quite funny. I thought I’d share some of the highlights – perhaps you need a good chuckle today. I had to go shopping recently.  It’s something I don’t do a lot these days.  Too busy. ...

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Everything goes in cycles, or so they tell us. According to many, the strongest resemblance to today’s strange economy can be seen in the depression of 1929.  I’m not so sure about that though.  Although there are some similarities when it comes to the financial world, I think that today we’re also seeing a resemblance to the industrial revolution. The reason I say that is because the industrial revolution was a time...

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With the shenanigans in U.S. politics playing out right now, I can’t help but see the comparison between politics and copywriting. No, I’m not talking about the age old politics of getting and keeping clients, I’m talking about something a lot more serious.  Integrity. As a professional writer, I’ve had clients from every end of the spectrum.  Those who had integrity and those who don’t. Some believe that...

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