Posts made in June, 2010


Setting up an automated feed from your blog to your Facebook Fan page is quite simple – once you know how. If you’ve been searching your Facebook Fan page for a link, let me warn you, it’s not that obvious.  It took me quite a while to find out how to do this with my FaceBook fan page. The link is on the ‘Notes’ application page.  It’s quite strange that FaceBook makes it so obscure seeing as this...

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One of the key issues in running a successful social media program is to speed up the process. Even if you love hanging out at social media venues, at some point, there has to be a balance between tweeting, facebooking, blogging, youtubing and getting some work done! Fortunately there are all kinds of apps that can be set up to feed one post to all your social media venues. I’ve found the most successful way of doing this is to...

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Throughout the ages there have been significant shifts that are remembered later as historic milestones. We ‘remember’ the industrial revolution as one of these shifts – when manual labor was replaced by mechanical devices that took the place of human workers.  The telephone, the fax machine, the computer, email, the internet….  the changes seem to be accelerating exponentially. Social media will go down in...

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There has been much written about the impact of social media on client loyalty.  All the experts have weighed in and shared their insights. DMNews.com and ReadWriteWeb both published articles about the subject that you may want to read in conjunction with this post. You may wonder why I feel it necessary to expand on the all the information already in circulation by writing yet another article on the subject.  In contrast to most of...

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As many of my clients fall into the category of small / medium sized businesses, I find that there’s often some confusion about the differences between a blog and a web site – particularly a corporate web site. I’m asked to explain this often enough that I’ve decided to share that explanation here so that managers of businesses I don’t yet work with have a quick reference guide. Firstly, let me say that...

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