Posts made in July, 2010


I’ve searched and searched for statistics on the expansion rate of knowledge and there’s not a whole lot of reliable data out there.  Let me qualify that – there’s not a whole lot of reliable data that comes up in google, bing and yahoo searches. However, I have come across a few interesting snippets that I’d like to share. Doing my bit to expand the growth of knowledge :).  But first, let’s just...

Read More

A recent article published by CrunchGear seems to indicate a distinct difference between apparent intention and possible intention.  As a marketing consultant it made me do a double take.  As a consumer it made me feel outraged. Check out the article and let me know what you think by commenting below. This article discusses WalMart using RFID scanners to enhance their customer service.  The scanner can be used long distance to scan...

Read More

A recent article in Marketing Sherpa really clarifies a point that I always stress with my B2B clients: sales conversions take patience, perseverance and pragmatism. A strategic Social Media strategy can greatly assist by taking care of much of the ‘slog work’ of nurturing leads through the process of qualification through to conversion – and beyond. Average statistics about B2B sales conversions and sales cycles are...

Read More

The world of copywriting is all too often segmented into tight niches.  Long form copy.  Short form copy. Internet content.  Landing page specialist. B2B. B2C.  It seems that every activity that requires words being strung together has been designated as a copywriting ‘niche’. In fact, most self employed writers I know do specialize to some extent, however, especially in today’s economy, often value is added by some...

Read More

Don Crowther has a a way with words.  I had to laugh when I listened to his latest video which is part of his pre-launch for his Social Profit formula. Managing social media strategies for my clients as well as for myself, I am constantly working to increase the relevance of all the posting, tweeting, facebooking and so on that makes up the fabric of much of what I do. With many of my clients who mostly fall into the B2B category, the...

Read More