Posts made in August, 2010


As I’ve said before, a key ingredient in any internet marketing is real estate.  By that I mean that the more ‘locations’ on the internet where you are exposed, the more likely you are to see action derived from the internet. It’s a fairly simple and logical strategy, but it does require some planning and consistency to achieve a strong and visible internet presence. One of the more basic ways to achieve this...

Read More

Many people struggle with finding or creating enough original content for their blog posts. Next time this happens to you, try this easy technique I sometime use when I’m running short on ideas. When I’m finding it difficult to come up with something truly original, one way I overcome the challenge is to do some quick research online on the topic I want to discuss. Once I’ve found between 5 and 10 articles or white...

Read More

Ecclesiastes says that ‘there is nothing new under the sun’.  When you’re looking at the psychology of sales, this is certainly true. While we have new marketing tools and vehicles emerging daily offering, faster, better, cheaper and more effective ways of getting your message in front of your market, this doesn’t alter the fact that the basic psychology of sales remains the same as it has always been. You...

Read More

This article is not for those who have their act together and always do what they should when they should.  It’s for those of us who struggle to keep on keeping on – a little encouragement to help you move forward. The truth is that 99.9% of people do not find sticking to their goals or sticking to a consistent plan easy.  Which is why so many people give up before they achieve what they want. What makes the other 0.1% of...

Read More

I had just finished writing a blog post for a client which involved finding a positive angle on a rather negative article which highlighted the fact that many American employees are pretty disgruntled with loss of benefits, pay cuts and other austerity measures struggling employers have imposed. The first thing I wondered on reading the article was, ‘what effect has this had on entrepreneurial activity?’ Some quick...

Read More