Posts made in October, 2010


If you’ve been involved in marketing for your business for any length of time, you’ll probably have had this debate with someone in your company – perhaps you’ve even had it with yourself. How often should you approach a customer with a sales pitch? How often should you make an offer?  How often should you contact someone before they become annoyed and consider you a pest? Some people think that the more often...

Read More

This is going to be a personal rant, so I warn you, dear reader – beware: This post may contain some sarcasm and may not be suitable for all audiences! I know I’m not always the most politically correct of people and I think that I do best with clients who don’t really want to be told what they want to hear, but prefer to get straight, sensible advice. Having said that, I’m anticipating that this post may...

Read More

Some people seem to write well naturally while others struggle.  Some think they write well, but in reality, produce stiff, boring and pedantic pieces that no one really enjoys reading. Some people think that corporate, or business focused writing should be pedantic otherwise it doesn’t look ‘professional’. I’ve been writing ever since I can remember, and writing professionally for at least 25 years.  One thing...

Read More