Posts made in December, 2010


Your business may be the best at providing what you sell, but according to statistics, 74% of small businesses are way behind when it comes to marketing to their customers. According to Yahoo, 97% of consumers and 92% of business search for products and services online before they make a purchase – even when that purchase is made at a local physical location. But, although customers are displaying an almost unanimous adoption of...

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One of the things that stumps many business owners and entrepreneurs is achieving enough momentum in any new course of action. Each new idea that seems so right, so logical and so simple suddenly seems to spring a multitude of ‘legs’ the minute we begin moving toward implementing them. First we must do research on the market, the offering, the competition… then we must craft our offer, our material, our marketing,...

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So you’ve set up a Social Media network and you’re gathering friends and followers like a driveway collects leaves in Fall.  They seem to come from who knows where and they keep arriving, even after the branches are bald. But are you really achieving anything? Is it impacting your bottom line?  Or are you wasting your time? Because Social Media is so fluid, it’s sometimes difficult to draw a direct correlation...

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Setting up a new business, expanding into a new market or offering a new product or service?  Here’s a bit of advice you won’t get very often:  DON’T BE PERFECT! One of the key reasons for new entrepreneurs – and established businesses for that matter – experiencing difficulty in moving forward is perfectionism. If you find that you’re prevented from launching any new venture because you need to...

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