Posts by admin


What exactly are the best kind of blog posts and articles? I work with a variety of different types of clients all of whom have different opinions about the effectiveness of the written word. Some believe that a blog post featuring a lot of images, perhaps even an infographic and a video are much more persuasive than a post consisting only of words. Some refuse to use more than 500 words in any post.  Others see their posts as being...

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If you’ve been struggling with figuring out how the whole keyword, SEO and Social Media game works then here are a few tips to help you begin navigating through these tricky waters. First let’s define the meaning of each of these terms as many considering marketing online tend to be confused when they begin. Keywords: Keywords, keyword phrases, long tailed keywords all refer to the words or phrases that people use when...

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Facebook Pages are becoming the hottest thing in social media marketing right now. There are some excellent examples of great pages popping up. The key question any business should ask is ‘Why do I need a Facebook Page’ and ‘What do I want my Facebook Page to achieve?’. If you can’t answer these questions then this article will help you.  In it, I’m going to discuss both issues and give you examples...

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I’ve just been watching an interesting interview on some of the biggest mistakes people make when they’re trying to make money with social media. One of the mistakes mentioned was ‘putting too much personal stuff into your posts’. Great point, but like many things in life, it’s difficult to be absolutely hard and fast about this particular ‘mistake’. An example they used was a client who was a...

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Before Social Media marketing there was just plain old marketing. Marketing consisted of several components. In the ‘old’ days, it was a struggle to get sales people to understand that the sales function was only part of the marketing equation, not the entire equation.  Marketers knew that the entire equation included sales, lead generation, public relations and customer service, each equally important. Customer service...

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