Direct Response


If you’ve been struggling with figuring out how the whole keyword, SEO and Social Media game works then here are a few tips to help you begin navigating through these tricky waters. First let’s define the meaning of each of these terms as many considering marketing online tend to be confused when they begin. Keywords: Keywords, keyword phrases, long tailed keywords all refer to the words or phrases that people use when...

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Marketers have long known that it doesn’t work to contact a prospect or even an existing customer just once. The average number of times it takes to really make an impression and get someone interested in doing business with you is between 10 and 12 times. The challenge has always been: how to maintain that level of contact without becoming a total nuisance – and what is the ideal frequency and number of contacts necessary...

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Your business may be the best at providing what you sell, but according to statistics, 74% of small businesses are way behind when it comes to marketing to their customers. According to Yahoo, 97% of consumers and 92% of business search for products and services online before they make a purchase – even when that purchase is made at a local physical location. But, although customers are displaying an almost unanimous adoption of...

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If you’ve been feeling under pressure lately, I’m hoping this short post will give you pause for thought and make you feel a little lighter today. Here are reasons why it’s important to give Thanks: Giving thanks immediately makes one ‘stop and smell the roses’.  While that ‘fertilizer smell’ in life may occupy your mind most of the time, putting your face close to the rose fills your heart...

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Your reputation is your most valuable asset in business – as well as personally.  It’s something you want to protect and enhance as much as you can. But apparently, not everyone sees it that way. As a writer and marketer, reputation is one of the areas I’m constantly monitoring for my clients. One of the ways to ensure a great reputation is to say what you mean and mean what you say.  Seems pretty simple.  But not...

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If you’ve been involved in marketing for your business for any length of time, you’ll probably have had this debate with someone in your company – perhaps you’ve even had it with yourself. How often should you approach a customer with a sales pitch? How often should you make an offer?  How often should you contact someone before they become annoyed and consider you a pest? Some people think that the more often...

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