Category Archives: Direct Response
The sale goes to the one you know… the fundamental reason for Social Media Marketing.
Ecclesiastes says that ‘there is nothing new under the sun’. When you’re looking at the psychology of sales, this is certainly true. While we have new marketing tools and vehicles emerging daily offering, faster, better, cheaper and more effective ways … Continue reading
Are hard times good for us?
I had just finished writing a blog post for a client which involved finding a positive angle on a rather negative article which highlighted the fact that many American employees are pretty disgruntled with loss of benefits, pay cuts and … Continue reading
Need help setting up a consistent email newsletter, blog, social media strategy?
You know that you need a consistent presence in your market place but you just don’t have the time to implement it. In fact, you just don’t have the time to figure out how it all works. Not to mention … Continue reading
The role of the opt-in process in building your email list
Anyone who has been involved in online marketing of any description is already familiar with the concept of opt-in email. Opt-in email is officially the ‘best practices’ standard for email communication with customers and prospects. But how far does this … Continue reading
“What not to do” -learn from the big retailer’s faux pas!
Last week was an interesting time. I learned a lot about marketing don’ts from some local retailers. In fact, if it wasn’t so scary in terms of what it’s probably doing to their profitability, it would be quite funny. I … Continue reading
