Category Archives: Ghostwriting
Another valuable process: Ditch, delegate, do
Ditch. Delegate. Do. The golden rule of the 3 D’s makes it easier to get the really important things done and spend less time on the ‘urgent but not important’ category. Here’s how to apply it: Evaluate everything that demands … Continue reading
Writing for traffic
There are many kinds of commercial, or professional business writing. One of these is writing specifically to drive traffic from reports, articles ad e-books. Besides using the correct keywords, the correct approach and making a solid, attractive offer, there is … Continue reading
How to use e-books profitably.
If you’ve been following this blog for any length of time, you’ll have seen that I often talk about low key educational strategies as an essential part of your marketing mix. To recap, the main reason for having a strong … Continue reading
Why the pen is mightier than the sword.
There are a very few writers or copywriters who possess the power to truly move others to action. Whose writing seems so natural, so effortless that it moves the reader beyond being aware of the act of reading and into … Continue reading
How to easily create client loyalty.
Client loyalty is a fundamental component of profitability. When you consider what a client is worth to you over the days, weeks, months and years that they could potentially do business with you, it becomes very obvious that looking after … Continue reading
