Ghostwriting


If you want to reach more prospects on the internet this year – and who doesn’t? – there are a few vital things that you need to do. All these vital things add up to one major strategy: be where your customers and prospects are. The good news is that all these vital steps are easy to take.  Either by yourself, if you’re that way inclined and have the time, or with help from an expert who takes care of it for...

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Setting up a new business, expanding into a new market or offering a new product or service?  Here’s a bit of advice you won’t get very often:  DON’T BE PERFECT! One of the key reasons for new entrepreneurs – and established businesses for that matter – experiencing difficulty in moving forward is perfectionism. If you find that you’re prevented from launching any new venture because you need to...

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If you’ve been feeling under pressure lately, I’m hoping this short post will give you pause for thought and make you feel a little lighter today. Here are reasons why it’s important to give Thanks: Giving thanks immediately makes one ‘stop and smell the roses’.  While that ‘fertilizer smell’ in life may occupy your mind most of the time, putting your face close to the rose fills your heart...

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This is some light relief for all those writers and infopreneurs who have made the transition from working for ‘a boss’ to working for ‘the boss‘ – the situation of every quintessential home based executive. You know you’re working from home when: getting ‘dressed up’ means putting on a pair of jeans you come across a pair of stiletto heels in your closet and for an instant wonder what...

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Ditch.  Delegate. Do.  The golden rule of the 3 D’s makes it easier to get the really important things done and spend less time on the ‘urgent but not important’ category. Here’s how to apply it: Evaluate everything that demands your attention – never simply do something because it seems it needs to be done. Ask yourself: “Does this activity take me closer to my goal?”  If it doesn’t,...

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There are many kinds of commercial, or professional business writing.  One of these is writing specifically to drive traffic from reports, articles ad e-books. Besides using the correct keywords, the correct approach and making a solid, attractive offer, there is one more thing you need to do to ensure that your writing gets an opportunity to actually ‘sell’. In order for your writing to be able to sell, it has to be seen...

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