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If you’ve been struggling with figuring out how the whole keyword, SEO and Social Media game works then here are a few tips to help you begin navigating through these tricky waters. First let’s define the meaning of each of these terms as many considering marketing online tend to be confused when they begin. Keywords: Keywords, keyword phrases, long tailed keywords all refer to the words or phrases that people use when...

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Facebook Pages are becoming the hottest thing in social media marketing right now. There are some excellent examples of great pages popping up. The key question any business should ask is ‘Why do I need a Facebook Page’ and ‘What do I want my Facebook Page to achieve?’. If you can’t answer these questions then this article will help you.  In it, I’m going to discuss both issues and give you examples...

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I’ve just been watching an interesting interview on some of the biggest mistakes people make when they’re trying to make money with social media. One of the mistakes mentioned was ‘putting too much personal stuff into your posts’. Great point, but like many things in life, it’s difficult to be absolutely hard and fast about this particular ‘mistake’. An example they used was a client who was a...

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Before Social Media marketing there was just plain old marketing. Marketing consisted of several components. In the ‘old’ days, it was a struggle to get sales people to understand that the sales function was only part of the marketing equation, not the entire equation.  Marketers knew that the entire equation included sales, lead generation, public relations and customer service, each equally important. Customer service...

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Marketers have long known that it doesn’t work to contact a prospect or even an existing customer just once. The average number of times it takes to really make an impression and get someone interested in doing business with you is between 10 and 12 times. The challenge has always been: how to maintain that level of contact without becoming a total nuisance – and what is the ideal frequency and number of contacts necessary...

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If you want to reach more prospects on the internet this year – and who doesn’t? – there are a few vital things that you need to do. All these vital things add up to one major strategy: be where your customers and prospects are. The good news is that all these vital steps are easy to take.  Either by yourself, if you’re that way inclined and have the time, or with help from an expert who takes care of it for...

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