Public Relations


I’ve just been watching an interesting interview on some of the biggest mistakes people make when they’re trying to make money with social media. One of the mistakes mentioned was ‘putting too much personal stuff into your posts’. Great point, but like many things in life, it’s difficult to be absolutely hard and fast about this particular ‘mistake’. An example they used was a client who was a...

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Before Social Media marketing there was just plain old marketing. Marketing consisted of several components. In the ‘old’ days, it was a struggle to get sales people to understand that the sales function was only part of the marketing equation, not the entire equation.  Marketers knew that the entire equation included sales, lead generation, public relations and customer service, each equally important. Customer service...

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I remember a client telling me that they were tired of being on the ‘bleeding edge’. They were referring of course to the term ‘Leading Edge’ characterizing organizations that are at the forefront in their industry either by implementing cutting edge innovation or developing it. Although innovative product developers used to find that they often had a long waiting period after releasing a new product before...

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Marketers have long known that it doesn’t work to contact a prospect or even an existing customer just once. The average number of times it takes to really make an impression and get someone interested in doing business with you is between 10 and 12 times. The challenge has always been: how to maintain that level of contact without becoming a total nuisance – and what is the ideal frequency and number of contacts necessary...

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One of the things that stumps many business owners and entrepreneurs is achieving enough momentum in any new course of action. Each new idea that seems so right, so logical and so simple suddenly seems to spring a multitude of ‘legs’ the minute we begin moving toward implementing them. First we must do research on the market, the offering, the competition… then we must craft our offer, our material, our marketing,...

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So you’ve set up a Social Media network and you’re gathering friends and followers like a driveway collects leaves in Fall.  They seem to come from who knows where and they keep arriving, even after the branches are bald. But are you really achieving anything? Is it impacting your bottom line?  Or are you wasting your time? Because Social Media is so fluid, it’s sometimes difficult to draw a direct correlation...

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