Category Archives: Public Relations

A quick and easy way to create original content in any niche

Many people struggle with finding or creating enough original content for their blog posts. Next time this happens to you, try this easy technique I sometime use when I’m running short on ideas. When I’m finding it difficult to come … Continue reading

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Posted in Promotional, Public Relations, social media | Tagged , , , , , , , , , , , , , , , | Leave a comment

The sale goes to the one you know… the fundamental reason for Social Media Marketing.

Ecclesiastes says that ‘there is nothing new under the sun’.  When you’re looking at the psychology of sales, this is certainly true. While we have new marketing tools and vehicles emerging daily offering, faster, better, cheaper and more effective ways … Continue reading

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Posted in Direct Response, Promotional, Public Relations, social media | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The hare and the tortoise: why focus is everything.

This article is not for those who have their act together and always do what they should when they should.  It’s for those of us who struggle to keep on keeping on – a little encouragement to help you move … Continue reading

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Posted in Promotional, Public Relations, social media | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Getting more retweets and backlinks.

Is your content helpful? amusing? interesting? inspiring? If your content doesn’t have some kind of benefit to the reader, chances are that your social media program won’t get great results. Just take a look at the retweets on Twitter and you’ll … Continue reading

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Posted in Promotional, Public Relations, social media | Tagged , , , , , , , , , , , , , | Leave a comment