Technical & business writing


If you’ve been struggling with figuring out how the whole keyword, SEO and Social Media game works then here are a few tips to help you begin navigating through these tricky waters. First let’s define the meaning of each of these terms as many considering marketing online tend to be confused when they begin. Keywords: Keywords, keyword phrases, long tailed keywords all refer to the words or phrases that people use when...

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Setting up a new business, expanding into a new market or offering a new product or service?  Here’s a bit of advice you won’t get very often:  DON’T BE PERFECT! One of the key reasons for new entrepreneurs – and established businesses for that matter – experiencing difficulty in moving forward is perfectionism. If you find that you’re prevented from launching any new venture because you need to...

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If you’ve been feeling under pressure lately, I’m hoping this short post will give you pause for thought and make you feel a little lighter today. Here are reasons why it’s important to give Thanks: Giving thanks immediately makes one ‘stop and smell the roses’.  While that ‘fertilizer smell’ in life may occupy your mind most of the time, putting your face close to the rose fills your heart...

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Every business owner / executive has undoubtedly heard many of the very good reasons for having a current business plan. Many businesses put together what I call a ‘traditional’ plan – one that follows certain basic parameters that are useful to bankers and investors in determining whether the business has a hope of success. This type of plan covers the broad strokes of the business operation. But, when it comes to...

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Some people seem to write well naturally while others struggle.  Some think they write well, but in reality, produce stiff, boring and pedantic pieces that no one really enjoys reading. Some people think that corporate, or business focused writing should be pedantic otherwise it doesn’t look ‘professional’. I’ve been writing ever since I can remember, and writing professionally for at least 25 years.  One thing...

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I’ve searched and searched for statistics on the expansion rate of knowledge and there’s not a whole lot of reliable data out there.  Let me qualify that – there’s not a whole lot of reliable data that comes up in google, bing and yahoo searches. However, I have come across a few interesting snippets that I’d like to share. Doing my bit to expand the growth of knowledge :).  But first, let’s just...

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