Category Archives: Technical & business writing

How does social media affect the explosion of artificial intelligence?

I’ve searched and searched for statistics on the expansion rate of knowledge and there’s not a whole lot of reliable data out there.  Let me qualify that – there’s not a whole lot of reliable data that comes up in … Continue reading

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The new psychology of sales

Everything goes in cycles, or so they tell us. According to many, the strongest resemblance to today’s strange economy can be seen in the depression of 1929.  I’m not so sure about that though.  Although there are some similarities when … Continue reading

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Are you too old for social media?

There are 2 ‘camps’ of thought on this question and it depends who you ask as to what you’ll hear.  From my experience dealing with people ranging in age from 20 to 60 plus, my observation is that social media … Continue reading

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Another valuable process: Ditch, delegate, do

Ditch.  Delegate. Do.  The golden rule of the 3 D’s makes it easier to get the really important things done and spend less time on the ‘urgent but not important’ category. Here’s how to apply it: Evaluate everything that demands … Continue reading

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Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing | Tagged , , , , , | Leave a comment

Encourage customer loyalty by staying engaged

One of the key areas most businesses are concerned about is customer loyalty. And for good reason.  A customer that has done business with you once is likely to want to do business with you again – if they’ve been … Continue reading

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