Video blog


How to sell with integrity @ Yahoo! Video How to Write for Maximum Return: Edition 5. (Transcript outline of video) Hello, my name is Jackie Cooper and this is  “How to write for maximum Return.”  I’m glad you could join me. In this edition, we’ll be reviewing the The Wealthy Writer by Michael Meanwell then I’ll be telling you about a free  web based tool that allows you to ‘showcase’ and...

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Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market your business and we discuss “Is it wrong to use emotional triggers?” Here’s the transcript: Hello, my name is Jackie Cooper and this is  “How to write for maximum...

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How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video Hello and welcome to this editon of “How to write for maximum return”. In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing you to an online TV magazine program that reviews new technology and we’ll be talking about “How to hit your customer’s...

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How to write for maximum R.O.I. 8th Jan 2009 @ Yahoo! Video I recently received this question from John from Arkansas: Question: What’s better: short or long copy Answer: Great question John.  It’s one I continually get from my clients and there’s a raging debate about this amongst marketers and advertisers. It’s a debate that’s been going on for absolutely years.  The short answer is that it depends on...

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