Category Archives: You need t.r.w. (the right words) for r.o.i.
One of the most powerful business tools you own.
Warning: this article comes with a ‘Suitable for’ warning. “May not be suitable for those who are more comfortable blaming the economy, conditions, competition, incompetent staff or other convenient factors for their current situation.” If, however, you are passionately committed … Continue reading
How to sell a cannon – or not.
My husband used to have a cartoon pinned up above his desk. It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent. An aide had just … Continue reading
Social media made simple for small local businesses
Lately, I’ve been showing many of my clients how to take advantage of social media to promote their businesses and increase sales at little or no cost. Most of them are excited about the prospect of spending little if anything … Continue reading
Combining corporate identity with product niche
One of the dilemmas facing businesses is the need to promote all their products and services on a limited budget. Everyone knows that it’s usually more effective to focus on promoting only one key product or service in a single … Continue reading
Selling more using consistent communication
Whenever I work with a new client, the first thing I do is an audit of their communications to date. What I discover usually explains their lack lustre sales performance and frustration. In a nutshell, it’s lack of consistency. Consistent … Continue reading
