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- Creating an effective Social Media campaign
- A quick and easy way to create original content in any niche
- The sale goes to the one you know… the fundamental reason for Social Media Marketing.
- The hare and the tortoise: why focus is everything.
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- Need help setting up a consistent email newsletter, blog, social media strategy?
- Is Facebook anti-social?
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Category Archives: You need t.r.w. (the right words) for r.o.i.
One of the most powerful business tools you own.
Warning: this article comes with a ‘Suitable for’ warning. “May not be suitable for those who are more comfortable blaming the economy, conditions, competition, incompetent staff or other convenient factors for their current situation.” If, however, you are passionately committed … Continue reading
Posted in Promotional, You need t.r.w. (the right words) for r.o.i.
Tagged Business Tools, Consequences, Continual Improvement, Current Situation, Drive Direction, Economy, Health, Mindlessness, New Insights, Odds, Possibilities, Quantum Physicists, Side Of The Fence, Slit Experiment, Thought Patterns, Universal Tool
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How to sell a cannon – or not.
My husband used to have a cartoon pinned up above his desk. It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent. An aide had just … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Analogy, Articulation, Benefit, Bows And Arrows, Bows Arrows, business writing, Cannon, Caption, Cartoon, Circumstances, Communication, Desk, Efficient Solution, Excuse, Hot Button, Imagine, Medieval War, Pitch, Sales Person, Smile, Tent, Unfairness
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Social media made simple for small local businesses
Lately, I’ve been showing many of my clients how to take advantage of social media to promote their businesses and increase sales at little or no cost. Most of them are excited about the prospect of spending little if anything … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Blog, Blog Software, Business Name, Business Products, Fancy Web, Free Pages, Frequent Questions, Hub Pages, Local Businesses, Media Marketing, online marketing for small business, Open Accounts, Platforms, Small Businesses, Social Marketing, social media, Social Platform, Special Promotions, Streams, Templates, Traditional Advertising, Traditional Web, Twitter, Wordpress
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Combining corporate identity with product niche
One of the dilemmas facing businesses is the need to promote all their products and services on a limited budget. Everyone knows that it’s usually more effective to focus on promoting only one key product or service in a single … Continue reading
Posted in Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged B2B, Bricks And Mortar, Budget, Corporate Entity, Corporate Identity, Corporate Positioning, Instances, Internet Business, Internet Marketers, Key Product, Market Segments, Mortar Business, Multiple Products, Personal Identity, Product Markets, Product Niche, Product Positioning, Regard, Retail Situation, Strategic Positioning
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Selling more using consistent communication
Whenever I work with a new client, the first thing I do is an audit of their communications to date. What I discover usually explains their lack lustre sales performance and frustration. In a nutshell, it’s lack of consistency. Consistent … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Business Client, Client Communication, Consistency, Consistent Communication, Consistent Sales, Corporate Positioning, Demonstration, Frustration, Heat Of The Day, Impressions, Initial Impression, Initial Meetings, Innovative Communication, Liking, Lustre, Nutshell, Personal Relationship, Sales Performance, Snowball Effect, Summer Breeze
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