Comments for jackiecooperwriter.com

Comment on Why Social Media Marketing matters by JC

JC — Wed, 09 Dec 2009 18:50:07 +0000

Chas, Thanks for your comment. I am not advocating abandoning traditional marketing. I think that you have to work on multiple fronts – there’s no silver bullet in either traditional marketing or social media marketing. And social media marketing that isn’t backed up by a solid grass roots marketing strategy including great customer service won’t do a whole lot. However, social media marketing is a relatively quick and inexpensive way to expand your reach quickly and effectively.

Comment on Why Social Media Marketing matters by Chas

Chas — Mon, 09 Nov 2009 04:52:02 +0000

But if you can get better results with \"old school\" marketing focus efforts, you should work on that instead.

Comment on Salesmanship in print by JC

JC — Thu, 13 Aug 2009 16:03:37 +0000

Thank you! Glad you enjoyed the post!

Comment on Salesmanship in print by Paul, copySnips.com

Paul, copySnips.com — Thu, 13 Aug 2009 12:55:01 +0000

I love your metaphors. And you’re so right. Direct response copy is very challenging, but also very rewarding. To write “salesmanship in print”, we need to really know how to be a salesperson. But a lot of people simply don’t know how to sell, in the first place. That is one of the big KEYS.

Comment on Even more about establishing client loyalty. by admin

admin — Fri, 17 Apr 2009 03:15:02 +0000

Absolutely. Great point, Jay, thank you!

Comment on Even more about establishing client loyalty. by Jay Ehret

Jay Ehret — Fri, 17 Apr 2009 02:48:12 +0000

Spot on, Jackie! Loyalty is not just about treating your best customers well. Loyalty can be earned from all customers simply be ensuring that everyone, no matter how much they spend, receives an experience they expect.

Comment on How to easily create client loyalty. by Mike Wall

Mike Wall — Sat, 11 Apr 2009 11:23:53 +0000

I agree that client loyalty is extremely important. Do you use any software that you can recommend for measuring client loyalty? I am familiar with ServicePerformance at http://www.thedanielgroup.com. I would be interested to learn about any programs you might use.

Comment on Boost sales with these 3 proven strategies. by Michael Goodman

Michael Goodman — Sat, 21 Mar 2009 00:50:54 +0000

Hi. Loved your post.

Very common interpretation of 6p’s however. Proper planning prevents pretty poor performance. Sometimes the word pretty is substituted for something less apporpriate.

Rock on!
Michael D. Goodman
Twitter = GoodmanSales

Comment on Is it wrong to use emotional triggers in sales letters? by admin

admin — Mon, 16 Feb 2009 17:00:35 +0000

Thanks Jake – good observation. And you’re absolutely correct, of course. We are emotional beings, and as you pointed out, it’s impossible to interact without triggering some emotion, whether intentionally or not.

I think another wrinkle to the whole concept is that there’s often confusion between involving someone emotionally, and actually trying to overpower their will. Trying to impose your will on someone else by overpowering their will is obviously not okay.

However, I think often perceptions regarding the two concepts get confused.

Comment on Is it wrong to use emotional triggers in sales letters? by JakeM

JakeM — Mon, 16 Feb 2009 07:19:20 +0000

Is it wrong to ask “is it wrong to use emotional triggers”?

By including the notion of write/wrong in the question, it automatically creates an emotional/ethical/moral response.

Just kidding, but the point is there.

It’s not only impossible to sell without tripping triggers, it’s impossible to interact.

The question isn’t should we use triggers, it’s how can we use them responsibly, as you indicated.

Good onel