Monthly Archives: January 2009
How to ensure your sales keep growing even when the economy dips
Perhaps the phrase, ‘even when the economy dips’ is a bit euphemistic… right now, it depends on who you talk to as to whether it’s ‘dipping’, ‘tanking’ or ‘sucking’. Whichever you prefer, there’s one sure thing and that is: it’s … Continue reading
How to hit your customer’s ‘hot buttons’ (video)
How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video Hello and welcome to this editon of “How to write for maximum return”. In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing … Continue reading
Why you should write scientific copy no matter what business you’re in
Although I’m not a ‘numbers’ person, i.e. I hate accounting, nit-picking and navel gazing… I completely subscribe to numbers when it comes to writing and marketing. Here’s the thing: if you run an ad, put out a direct mail campaign … Continue reading
7 ways to get your copy read and responded to
When you’re writing to sell there are a few things you need to do to ensure that your copy is acted upon. Here’s a helpful checklist: Remember your market is not ‘everyone’. Find out EXACTLY who you’re writing to. Research … Continue reading
Ask about your most pressing marketing or writing challenge.
Do you have a pressing marketing or writing challenge that you haven’t managed to deal with as successfully as you’d like? If so, here’s an opportunity to get some free advice and a free copy of my new book that … Continue reading
