Monthly Archives: January 2009

How to ensure your sales keep growing even when the economy dips

Perhaps the phrase, ‘even when the economy dips’ is a bit euphemistic… right now, it depends on who you talk to as to whether it’s ‘dipping’, ‘tanking’ or ‘sucking’.  Whichever you prefer, there’s one sure thing and that is: it’s … Continue reading

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How to hit your customer’s ‘hot buttons’ (video)

How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video Hello and welcome to this editon of “How to write for maximum return”. In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing … Continue reading

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Why you should write scientific copy no matter what business you’re in

Although I’m not a ‘numbers’ person, i.e. I hate accounting, nit-picking and navel gazing… I completely subscribe to numbers when it comes to writing and marketing. Here’s the thing:  if you run an ad, put out a direct mail campaign … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

7 ways to get your copy read and responded to

When you’re writing to sell there are a few things you need to do to ensure that your copy is acted upon. Here’s a helpful checklist: Remember your market is not ‘everyone’.  Find out EXACTLY who you’re writing to.  Research … Continue reading

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Ask about your most pressing marketing or writing challenge.

Do you have a pressing marketing or writing challenge that you haven’t managed to deal with as successfully as you’d like? If so, here’s an opportunity to get some free advice and a free copy of my new book that … Continue reading

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