Daily Archives: January 6, 2009

Why editing your writing will make it more powerful

One of the things I’ve learned over the past 20 years or more is how to be reasonably objective when it comes to what I’ve written.  It’s not easy to distance yourself from ‘your baby’.  When you create something, you … Continue reading

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Posted in Direct Response, Promotional, Technical & business writing | Tagged , , , , , , , , , | Leave a comment