Daily Archives: January 7, 2009
How to write to sell – 3 guidelines
When you’re writing with the end goal of selling something, there are 3 simple guidelines you’ll want to keep in mind: People make decisions with their hearts, not their heads. It’s important to identify the underlying emotions that your target … Continue reading
Posted in Direct Response, Promotional, You need t.r.w. (the right words) for r.o.i.
Tagged copy, copywriter, Decisions, Direct Response, Direct Response Marketing, Emotions, Heart Connection, Hearts, Logic, Marketing, People, Point Of View, Predicament, Purchase Practice, Remorse, Target, writing, writing technique, writing tips
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