Daily Archives: January 13, 2009
How to write for maximum return (video 13/01/09)
How to write to sell without hype @ Yahoo! Video Share and Enjoy: Social Bookmarking
Posted in Direct Response, Promotional, Technical & business writing, Video blog
Tagged Hype, Maximum Return, Yahoo, Yahoo Video
Leave a comment
How to write to sell without hype.
First of all, what is hype? Hype is the exaggeration of a claim. Making something seem better, bigger or more than it actually is. We’ve all come across direct response letters and ads and internet pages that make dramatic claims … Continue reading
Posted in Direct Response, Promotional, Technical & business writing
Tagged 30 Minutes, Best Pizza, Direct Response, Domino Pizza, Domino S Pizza, Dramatic Claims, Effective Sales, Exaggeration, Fast Food, Food Industry, Good Combination, Heck, Hot Pizza, Hurry, Hype Hype, Order Pizza, Pizza History, Response Letters, Sales Material, Supermodel, Target Market
Leave a comment
What never, EVER to do in a sales letter
If you write sales letters for yourself or for a client, there are common mistakes you should avoid like the plague! Making these mistakes will cost you sales and probably the opportunity to ever make another offer to 50% or … Continue reading
Posted in Direct Response, Promotional, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged 6 Figure Income, B2B, Basic Emotion, Benefit From, Core Reason, Curiosity, Earn Income, Fundamental Flaws, Headlines, How Many People, Job Letters, Opportunity, Plague, Professional Writers, Promise, Rest Of The Story, Sales Letters, Trumpet
Leave a comment
