Monthly Archives: February 2009
Niche marketing vs. box store approach
Freelance copywriters should be concerned about the economics of niche marketing vs. the box store approach. Most freelancers are small, independent businesses who service other independent businesses. When I say ‘independent’ i’m referring to the typical small business model: an … Continue reading
Success as a copywriter boils down to one thing
Once you’ve honed your craft, sharpened your skills and hung out your shingle, you’re in business, right? Not so fast… real success as a copywriter doesn’t hinge on being the ‘best’ writer in your field. There are plenty of geniuses … Continue reading
Salesmanship in print
I don’t remember who said it first, but the phrase ‘salesmanship in print’ is still one of the best distillations I’ve come across when it comes to direct response copywriting. That’s why you’ll find that the best direct response copywriters … Continue reading
Copywriters well placed for this economy.
While many are reeling from unexpected layoffs as a result of today’s global economic crisis, copywriters are presented with wonderful opportunities to profit. Copywriters, unlike most other professionals, have had to continually adapt and morph, developing the skills and knowledge … Continue reading
What are you investing in to boost your business right now?
Please take this very quick poll What are you investing in to boost your business right now (please click on the link above to access the poll) Once you have, if you’d like to leave a comment and expand on … Continue reading
