Daily Archives: February 19, 2009
Make your advertising pay big dividends.
It’s usually advertising budgets that are cut first when the economy takes a dive. And that’s understandable. Most companies have little idea of the real bottom line return on advertising dollars spent, so it’s not surprising that the value of … Continue reading
Posted in Direct Response, Promotional, Public Relations, You need t.r.w. (the right words) for r.o.i.
Tagged Advertising Budgets, Advertising Mail, copywriter, Copywriting Skills, Customer Attrition, Direct Mail, Direct Response Advertising, Dividends, Existing Customers, Face Sales, Face To Face, Feeling The Pinch, Guerrilla Marketing, Life Business, Mail Email, Management And Marketing, Marketing Strategies, Measurable Return, New Business Development, Response Mail, Salesmanship
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