Monthly Archives: March 2009
If you help enough other people…
It was Zig Ziglar who first made the observation that if you help enough other people get what they want, you’ll get what you want. Since Zig made that comment, it’s probably become one of the most used quotes in … Continue reading
The value of urgency in sales copy.
If you’ve watched the movie ‘The Secret’, you’ll remember that Joe Vitale commented that ‘the universe loves speed’. His point was that when you have the inspiration to take action – take it. Don’t procrastinate, don’t dither, don’t delay. Statistics … Continue reading
B2B selling different to B2C?
Many of my B2B clients voice the concern that a B2B organization cannot benefit from the same sales, marketing and ultimately copy writing techniques as a B2C organization. Most are already convinced that this is so. Lately, I’ve seen a … Continue reading
Boost sales with these 3 proven strategies.
Okay, so your sales are down and you’re wondering what you can do that’s new, fresh and innovative to snap your customers out of their ‘bad economy’ lethargy. What should you do? Should you look for the newest ‘hot thing’ … Continue reading
$50 Sales letter makeover! Kickstart your economy.
One of the quickest, easiest and most cost effective ways to get new sales is by using a sales letter. Even when you have sales people on staff, well crafted sales letter campaigns will increase your sales dramatically. The reason … Continue reading
