Daily Archives: April 21, 2009
Selling more using consistent communication
Whenever I work with a new client, the first thing I do is an audit of their communications to date. What I discover usually explains their lack lustre sales performance and frustration. In a nutshell, it’s lack of consistency. Consistent … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Business Client, Client Communication, Consistency, Consistent Communication, Consistent Sales, Corporate Positioning, Demonstration, Frustration, Heat Of The Day, Impressions, Initial Impression, Initial Meetings, Innovative Communication, Liking, Lustre, Nutshell, Personal Relationship, Sales Performance, Snowball Effect, Summer Breeze
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