Monthly Archives: May 2009

Blog marketing for non-techies

Let’s face it, there are a lot of internet based businesses that have little to do with internet marketing, though they use the internet to market. Businesses that used to be solidly ‘bricks and mortar’ but have recently morphed to … Continue reading

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Why you need to write information products

Even if you’re not a writer, if you’re in business, you could be boosting your profitability and customer loyalty by offering your customers information products. This applies whether you’re an online or offline business.  It applies whether you’re in a … Continue reading

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The most profitable copy writing techniques

While I don’t subscribe to the notion that you have to an expert in English grammar to be able to write effective and powerful copy, there are a few qualifications essential to powerful copy. First and foremost, copy has to … Continue reading

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Does a toll free number add credibility?

Many businesses who wish to sell further afield than their own town or state, invest in a toll free number.  But is it really necessary?  And will it enhance or harm your business? Popular wisdom advocates toll free numbers as … Continue reading

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