Monthly Archives: June 2009
Truth sells more than lies.
As a writer and a marketer it has always amazed me that some businesses routinely lie to sell their products or services. Okay… lie is perhaps a bit strong. Maybe it would be more accurate to use the word ‘overstate’ … Continue reading
Email headlines that force readers to open your email
Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, … Continue reading
Lateral keywords
If you’ve been struggling to identify affordable keywords for your articles, blog posts and PPC or CPA campaigns, you may want to try using lateral keywords. Lateral keywords are keywords that are hot in a market other than the one … Continue reading
Why information products make financial sense.
The fastest growing product category on the internet is information. Everyone, at some point, uses an information product, whether it’s a physical product such as a book or a ‘virtual’ product, such as an e-book. Essentially an information product is … Continue reading
How important is copy for internet marketing?
Many clients ask me “Just how important is the copy I use on my web site? Does it really affect the success of my internet marketing?” The short answer is: it’s one of a number of critical components. In internet … Continue reading
