Monthly Archives: June 2009
How to use e-books profitably.
If you’ve been following this blog for any length of time, you’ll have seen that I often talk about low key educational strategies as an essential part of your marketing mix. To recap, the main reason for having a strong … Continue reading
Golden rule for sales copy.
You might have heard the ‘golden rule’ most speakers follow when they deliver a speech or make a presentation: First, tell them what you’re going to tell them. Then tell them. Finally, tell them what you told them. This golden … Continue reading
Why the pen is mightier than the sword.
There are a very few writers or copywriters who possess the power to truly move others to action. Whose writing seems so natural, so effortless that it moves the reader beyond being aware of the act of reading and into … Continue reading
How to write classified ads that drive traffic
Whether you operate online, offline or both, classified ads are a wonderful way to drive traffic to your business. Classified ads are effective because they’re what people use to search for things they want to buy. Another bonus is that … Continue reading
How to integrate online and offline marketing
Small and medium sized businesses often seem to experience a disconnect between their online and offline marketing, treating them as if they are independent strategies. This is usually because different people handle each. In my experience, your marketing will work … Continue reading
