Monthly Archives: July 2009

How to ensure that you’re not misunderstood.

When we embark on a writing project it’s wonderful when we have some inspiration or a train of thought to follow.  It makes writing so much easier. Often, we like to go with the flow and let the inspiration carry … Continue reading

Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to write effectively for double sided / multi page communications.

It doesn’t matter whether you think that people don’t read long copy, or whether you think that they do.  Sooner or later, you will need a communication piece that simply cannot be done on one side of a postcard.  When … Continue reading

Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Virtual relationship marketing

It’s long been known as a key ingredient in traditional marketing, so it’s surprising that it’s taken so long to become ‘the done thing’ in internet marketing. In traditional marketing, we know that we need to cultivate relationships with the … Continue reading

Posted in Direct Response, Promotional, Public Relations | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

The Power of Focus Groups.

I’m not a fan of meetings. When I first came to North America, I was frustrated and amused by how much time business people spent in meetings. I used to joke that people had meetings to plan meetings.  Committees for … Continue reading

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • MySpace
Posted in Direct Response, Promotional, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

25 ways to write for money

The economy appears to be recovering, which is good.  One thing many of us have discovered, though, is just how vulnerable we are to the ups and downs of global affairs.  It makes it more imperative than ever to look … Continue reading

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • MySpace
Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , | Leave a comment