Monthly Archives: October 2009

When the customer is not always right…

As a marketer and writer you’ll notice that the vast majority of my articles deal with connecting with your customer and doing everything possible to provide them with great solutions that enhance their life or business. I have almost never … Continue reading

Posted in Public Relations | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

If you only remember one thing when selling…

Whether you’re writing a sales pitch or delivering it in person, there is one key thing to remember. Without this one key element, your pitch is doomed to failure, no matter how good it is: Within the first 10 seconds, … Continue reading

Posted in Direct Response, Promotional | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Encourage customer loyalty by staying engaged

One of the key areas most businesses are concerned about is customer loyalty. And for good reason.  A customer that has done business with you once is likely to want to do business with you again – if they’ve been … Continue reading

Posted in Direct Response, Promotional, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Why Social Media Marketing matters

Recently I’ve had a few people ask me why they should consider using Social Media Marketing. A year or so ago, my answer would’ve been that it was for the same reason as you had to have a fax machine … Continue reading

Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Make your email marketing easy (3)

In previous articles we discussed automating your email marketing, branding and consistency. Another way to make your email marketing easier and more effective is to invite participation from others in compiling your emails. Most of us have a very limited … Continue reading

Posted in Direct Response, Promotional, Public Relations | Tagged , , , , , , , , , , , , , , , , , | Leave a comment