Direct response

In a nutshell, direct response writing is ‘writing for money’!

Jackie cooper Direct response writingIf you have a product or service for sale, you already know that sales is a key factor in creating cash flow.  Without cash flow… well, let’s just say that you find it hard to operate a business without cash.

Direct Response writing is one of the quickest, most cost-effective ways to boost your sales.

You may have all sorts of sales strategies, but every one of them depends on communicating clearly, powerfully, and persuasively with your target market.

I specialize in writing for promotional purposes. It’s one thing to explain clearly all the features and benefits of your product or service… it’s quite another to accurately target your customer’s ‘hot’ button… the one that makes them buy and keep on buying.

As a Business and Marketing Coach, I’ve taught my clients the essentials of effective promotional communication for years.  Yet, 99.9% still ask me to write it for them because they find that my writing gets results.  It saves them time and makes them money.

These are some of the things I write for my clients:

  • Advertising copy
  • Advertorials
  • Direct Response Advertising, Mail, Sales letters
  • Editorials
  • Newsletters
  • Product launch materials
  • Public relations materials
  • Sales presentations
  • Sales proposals
  • Speeches
  • Trade show materials

If you have any questions or would like to discuss a project, please contact me at

1.604.556.7184 (in North America)

+1.604.5567184 (worldwide)