Writing for traffic

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There are many kinds of commercial, or professional business writing.  One of these is writing specifically to drive traffic from reports, articles ad e-books.

Besides using the correct keywords, the correct approach and making a solid, attractive offer, there is one more thing you need to do to ensure that your writing gets an opportunity to actually ‘sell’.

In order for your writing to be able to sell, it has to be seen by your prospective market.  In order for your prospective market to see it, it has to be in places where they already go.

There are a number of ways of getting into the right places. In this article, I’m going to introduce you to the concept of directories.

You are probably already aware that there are article directories. In other words, sites where you can post an article you’ve written.  These directories are primarily free resources for people looking for information to post on their blogs, use in newsletters and redistribute in one form or another.

Because well written content is hard to come by, if you produce it and list it in these directories you’ll find that you begin developing a following.  People who enjoy your writing, find your content useful and are happy to re-publish what you’ve written.

As the directory lists your material, it also eventually gets indexed by the search engines.  Because the directories already receive a high volume of traffic, they are already indexed and their updates are picked up quite quickly by the engines.  This means that your material is also likely to get indexed quicker than it may be if you simply post it on your site – especially starting out.

In your material, you have links to your site which drive traffic directly to you.  Your material is posted free and offered for free use by others – provided they leave your links and contact information intact.  As they say, fair exchange is no robbery.  You help others by providing them with free, quality content.  They help you by publicizing your link and your name.

A few examples of these directories are ezinearticles.com and goarticles.com.

But, did you know that there are also e-book directories that operate in a similar way? Stephen Pierce has a comprehensive list on DT Alpha site.  With e-book directories, you are able to list your e-books which is pretty significant as obviously an ebook has a lot more value.

An e-book can often be picked up by another business as a giveaway that they offer.  High perceived value at no cost is always a good idea.  If your e-book topic is relevant and the content valuable to the reader, you’ll find that it results in enhanced credibility and good exposure for you – at virtually no cost except the time it takes to create it and list it.

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