As I’ve said before, a key ingredient in any internet marketing is real estate. By that I mean that the more ‘locations’ on the internet where you are exposed, the more likely you are to see action derived from the internet.
It’s a fairly simple and logical strategy, but it does require some planning and consistency to achieve a strong and visible internet presence.
One of the more basic ways to achieve this quickly is to:
- establish a blog which is updated at least 3 or more times per week
- establish a Twitter, LinkedIn and Facebook account to which the blog posts are disseminated
- establish an RSS feed and an opt-in email sign up form on the blog
- set up a regular email newsletter or series of autoresponders
Obviously this is a simplistic outline and there is much that needs to be done with each of these platforms in order for them to begin paying off.
For instance a few of the things you will have to take into account are:
- Postings to Twitter should be multiple times because the Twitter audience is exposed to multiple tweets throughout the day and you need to ensure that your tweets are seen.
- Finding friends on Facebook and gaining followers on Twitter is crucial – otherwise you’re pretty much hosting a party for one.
- Being actively involved in or setting up groups on both Facebook and LinkedIn is important to begin building relationships in these venues.
However, my point is that just by using these basic tools, you can create enough momentum to get your social media strategy up and running effectively.
If you’d like to really boost the speed at which your presence is felt, then add a YouTube account on which you post videos which are appropriately SEO optimized, then feed these to your blog. Video marketing is really hot at present and with as little as 4 or 5 strategic videos you can achieve pretty high first page Google rankings.
Although it’s not necessarily difficult to create a comprehensive social media presence, it’s no walk in the park either. If you’re a newbie in this area, it takes time to experiment with the various mediums to find ways to use each to its best advantage.
Setting up a blog, for instance, can take a seasoned professional literally 10 minutes including installation and activation of powerful plug-ins that will assist in search engine optimization as well as functionality. For someone who has never done it before, it can take days to fathom out how to access your API code so that you can activate your Akismet plug-in, as well as some of the other most basic of set up functions.
If you enjoy the detective work of finding all the information that will help you figure it all out and spending time experimenting, then it’s certainly not something you need to outsource because of technical complexity.
However, if you’re running a business and you don’t have the time to invest and / or simply don’t enjoy the frustration of getting to grips with things that fall outside the realm of your daily operations, then outsourcing this function to someone who does this frequently is undoubtedly your most cost-effective option.
A seasoned professional could have you up and running within a day on multiple venues and with the beginning of a loyal group of followers. When you compare the cost in terms of time and money to achieve this result any other way, including through traditional sales and marketing tactics, there is just no comparison. It’s quicker, easier and more effective.
If you’re still wondering whether this is something you should consider, or if you know that it’s the way of the future but are stumped as to how to address the whole issue, email me your questions or post them as comments below and I’ll happily answer them.