How to hit your customer’s ‘hot buttons’ (video)

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How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video

Hello and welcome to this editon of “How to write for maximum return”.

In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing you to an online TV magazine program that reviews new technology and we’ll be talking about “How to hit your customer’s ‘hot button’.

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