Staying in front of prospects and customers is essential to maintain and grow profitability. One of the easiest and most low cost ways of doing so is through semi-automated email campaigns.
In this article, we’ll take a look at the basics involved. First, though, let’s look at why using an email campaign service makes a lot more sense than trying to email your customers using your own email client such as Outlook.
I’ve done it both ways and while it might make seem to make sense to use your own email client when you have a very small number of email contacts, it’s actually false economy.
- First of all, you run a higher risk of being reported as a spammer resulting in your internet service provider shutting down your account – something which can be devastating to your business.
- Secondly, unless you’re prepared to invest in fairly pricey bulk email software, you’ll be limited to basic html text type emails. Any graphics or photos will be sent as attachments.
- Thirdly, it requires you to manually update your contact list and manually send your email. If you’re doing it this way, you will probably choose to send it to your list as a blind carbon copy unless you’re prepared to spend the time copying and pasting and sending each contact an individual email.
- If your list is over 150 you will definitely not want to do this – but you will still need to break your list into segments because if you send more than 150 at a time you can run into other problems such as bad email addresses jamming up the entire ‘send’ or the server seeing your mailing as spam and blocking it.
- Fourthly, it’s hard to keep track of things – you have no reporting facilities so you don’t know who opened the email, or who clicked through to the site or called you unless they indicate that your email triggered their action.
- Fifthly, it simply does not look professional.
While there are further objections to implementing email campaigns using your own email client, I think that these are by far the most prominent. The advantages of doing so are minimal. The fact that it’s ‘free’ is actually a misconception in that it takes your time which has to be valued at something, probably a lot more than the very negligible fee for an automated service.
Here are some of the advantages to using a service such as Constant Contact which is what I use for myself and my clients:
- it’s easy to use and relatively inexpensive beginning at just $15 per month
- you’re able to set up a professional looking template without having to know html coding
- you’re able to brand yourself by featuring your logo and corporate colors
- you can maintain a consistent look and feel
- once the template is set up it’s quick and easy to create ongoing series of emails using it
- you can have a master contact list as well as segmented lists
- you can pre-do the emails and schedule them to go out when you want them to – this is a huge advantage allowing you to set up a series of emails to be sent at specific intervals
- you’re able to integrate an opt in form on your site to capture email addresses and grow your list
- each email sent can incorporate a ‘forward to a friend’ facility as well as an opt-in facility allowing those who receive a forwarded email to opt-in to receive future communications
- uploading and maintaining your lists is very simple
- you have far greater spam protection
- it is very quick and easy to use
- once an email is sent you can access reports that give you pretty detailed statistics as to how many bounced, opted in, opted out, opened and clicked through.
Given all the advantages it just doesn’t make sense to try to do things manually using your desktop email client.
If you’d like help setting up your email campaigns, whether it’s the writing of them, the marketing strategy behind them or the mechanics of setting up an automated email account, please email me at firstname.lastname@example.org.
If you’d like to do it yourself and want to use a proven system then click this url: http://budurl.com/j9ky to set up an account with a provider who’s proven and reliable as well as very customer service oriented.