You know that you need a consistent presence in your market place but you just don’t have the time to implement it. In fact, you just don’t have the time to figure out how it all works. Not to mention the hassle of finding ideas for content and then writing it in a way that’s of interest to your prospects and customers.
While there are many options available for content sourcing, most of them are not necessarily suitable for B2B organizations. A indepth knowledge of your organization’s products, services and markets is needed.
Every time you begin to think about how to utilize the internet to promote your business, you’re faced with the same old issues:
- Where do I find the time to locate, write and post content at least three times a week? In fact, even once a week would be a challenge!
- Where do I find the time to figure out how to set up an email newsletter, a blog and all the other social media accounts I need to get the best exposure? And how do I get them all working together?
- I dread the prospect of the ‘social media learning curve‘
- I hate writing. I’m not internet savvy. I’m too busy doing what I do already…. or any one of a multitude of very good reasons not to begin.
Sometimes you even get to the stage where you make headway setting up all the mechanisms for your social media strategy. But then, it all falls by the wayside as you’re pulled backed to things more ‘urgent’.
These are the common challenges facing most businesses today. Often, either the owner, or in larger organizations, the marketing manager, or their staff, are lumped with the task of setting up and running a social media program. Usually in addition to their regular duties. And, inevitably, the whole thing falls flat or takes on a different spin than originally intended.
If this describes your situation and you’re tired of struggling to move forward in the fast paced world of social media promotion, then it’s time to look at outsourcing.
Outsourcing can be very affordable. Far more affordable than hiring someone full time to take care of these activities in-house. And far more affordable than the stress and lost productivity resulting from adding social media to someone’s already oversubscribed schedule.
Some independent social media managers have set programs you can subscribe to. Others will set up a custom program that can take care of your requirements today and evolve as necessary in the future. Using a professional in this area is often extremely cost-effective as, being experts in this field, they are able to implement your social media strategy quickly and consistently allowing them to run multiple strategies simultaneously.
It’s the old economies of scale benefit. Multiple social media strategies are easier to manage than a single strategy. Strategic automation combined with strategic frequency publishing and your message is disseminated with maximum impact and minimum fuss in a way that’s difficult to do in-house unless you someone who is dedicated to this task.
The one thing that most social media managers don’t usually do is source content ideas and actually write content. This is something that I’ve found is essential for my clients. Most simply do not have the time to sit down and prepare a content schedule and actually write the material, adjusting it for each social media venue.
Fortunately for them, this is something at which I excel. My objective has always been to save them as much time, hassle and money as possible. This means that I quickly gain an understanding of their objectives, markets, products and services allowing me to create and target content. In other words, the real ‘brain work’ behind the strategy. After all, if the content is dull and uninspiring, even the best social media program is not going to work very well.
If you, or someone you know could do with some help in getting an effective social media program established and maintained, please email me for a no obligation assessment and recommendation.