Throughout the ages there have been significant shifts that are remembered later as historic milestones.
We ‘remember’ the industrial revolution as one of these shifts – when manual labor was replaced by mechanical devices that took the place of human workers. The telephone, the fax machine, the computer, email, the internet…. the changes seem to be accelerating exponentially.
Social media will go down in history as the harbinger of doom for print media, just as desktop publishing made the highly skilled and highly paid pre-press industry obsolete, and for pretty much the same reasons.
The big difference between these two milestones is that the Social Media revolution is far broader and far more significant. Social Media is open to everyone. And I mean everyone. From the stay at home Mom to the C.E.O. in their corner office, from the corner store to the multi-national corporation. Social Media is accessible and, more importantly, viable for EVERYONE.
I have a really broad range of clients. Industrial, retail, consultants, non-profits, corporations, B2B and B2C, online and offline. Frankly, there’s not one of them that shouldn’t be using Social Media. It’s not that it’s free – though of course that really helps when budgets are being slashed. It’s not that it’s hot – though, of course, it is. It’s because it’s ubiquitous. It is literally everywhere. And because it’s immediate and viral.
Social media is truly the easiest way to get in touch and stay in touch with your prospects and customers. It’s meeting them where they’re at when they’re at there. It’s active but not invasive, visible but not aggressive.
No wonder passive print media is scrambling to get on the band wagon with social media. Print media serves a definite purpose, but it lacks the ability to truly interact and as every marketer knows, interaction is the basis of all sales activity.
Social media has another advantage over print media that’s even more subtle, yet incredibly powerful. It’s informal. It levels the playing field and it gives an insider view into personalities behind the corporate mask. In this way, real connections can be quickly made on an emotional level. Once again, marketers are keenly aware of how emotional buying decisions really are.
The biggest issue facing businesses who want to tap into the exploding social media trend is time. Who has the time to manage all that activity? Where is the content going to come from? What do you say? How do you say it? How often do you say it?
The answer is outsourcing. While that may sound scary to some, it’s really the best answer. Hiring a freelance social media manager who can control the process, provide the content and funnel only what you have to deal with hands on, will allow you to ‘do business as usual’ with the added benefit of an active social media network feeding you new clients, new prospects and new opportunities – as well as provide your customers with a level of ongoing contact impossible before.
If you’d like some help with your social media strategy and implementation, don’t forget, I’m happy to advise you. Just email me.