Posts Tagged "3 Circles"


While I don’t subscribe to the notion that you have to an expert in English grammar to be able to write effective and powerful copy, there are a few qualifications essential to powerful copy. First and foremost, copy has to be focused. Focused on a well defined audience. Focused on a clear, simple message specifically for that audience. Focused on achieving a specifically defined result. When we¬† try to address everyone in...

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