Posts Tagged "30 Minutes"


Whether you’re writing a sales pitch or delivering it in person, there is one key thing to remember. Without this one key element, your pitch is doomed to failure, no matter how good it is: Within the first 10 seconds, you must address the main issue your prospect is interested in. I just spent time at a trade show with a client for research purposes. It was interesting.  I watched the different styles of the presenters and I...

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First of all, what is hype? Hype is the exaggeration of a claim.  Making something seem better, bigger or more than it actually is. We’ve all come across direct response letters and ads and internet pages that make dramatic claims to entice people to buy.  You know the kind of thing I’m talking about, the  “Get rich in 30 days without doing any work”, “Look like a supermodel in 1 week” – that...

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