Posts Tagged "4p"


Almost the first exposure anyone gets to marketing (and subsequently, writing for marketing purposes), are the traditional 4 P’s: price, product, place and promotion. You can liken this ‘combo’ to the journalist’s mantra: the 4 W’s and 1 H: who, what, where, when and how.  It’s just as fundamental. Let’s take a look at the 4 P’s to see if their iconic status is as well deserved as...

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