Posts Tagged "60 Minutes"


As a writer and a marketer it has always amazed me that some businesses routinely lie to sell their products or services. Okay… lie is perhaps a bit strong.  Maybe it would be more accurate to use the word ‘overstate’ or ‘exaggerate’. For instance, I know of a particular product which is fairly new to the consumer market, where there are a number of players and some of them really stretch things in order...

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