Posts Tagged "Address"


Whether you’re writing a sales pitch or delivering it in person, there is one key thing to remember. Without this one key element, your pitch is doomed to failure, no matter how good it is: Within the first 10 seconds, you must address the main issue your prospect is interested in. I just spent time at a trade show with a client for research purposes. It was interesting.  I watched the different styles of the presenters and I...

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As another of my clients once remarked, “I would rather not be on the leading edge, it’s the bleeding edge. I’d prefer to come into the market and sell to people that someone else has paid the cost to educate. It’s a lot more profitable.”I

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