Posts Tagged "Ads"


This is going to be a personal rant, so I warn you, dear reader – beware: This post may contain some sarcasm and may not be suitable for all audiences! I know I’m not always the most politically correct of people and I think that I do best with clients who don’t really want to be told what they want to hear, but prefer to get straight, sensible advice. Having said that, I’m anticipating that this post may...

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No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. That’s pretty easy.  What is not so easy is predicting how well your target market will receive your message – or how they will perceive it. This is where testing comes in...

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